In today's world of short attention spans, your business needs to quickly capture your audience. The best way to do so is with an engaging video about your product or service. People are used to watching a screen...it's comfortable to them and quicker to absorb than text.
Videos keep visitors on sites longer. It's been proven. And customers are more likely to purchase a product or service after having watched a video about it. So it increases the conversion rate. As an added bonus, search engines LOVE video. A site with video is 50 times more likely to be ranked on the first page.
That's why one of our busiest avenues is video for the web. We create "webmercials" for use on websites and social media. Webmercials are a better value than television commercials for a couple reasons. First, you aren't limited to a thirty second timeframe, although we don't recommend going more than 2 to 3 minutes (remember those short attention spans!) Secondly, television air time is very expensive, especially during popular programs in prime time.
Web videos are easily shared and have the potential to go viral. Imagine the boost in business your company would see with millions of views on your video!
Other popular types of internet video are instructional and archival videos for clients and/or staff members to view online. It is very easy for a customer to click a link to review instructions or other information about your product. Many businesses archive important business meetings or presentations on their website so employees who may have missed the original can easily get up to speed with the rest of the team.
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